PRACTICE / 02

Visual Identity

I mapped COYSEIO's repeated signals—domestic sets, unexpected scale, technical type and soft colour—into one recognisable winter campaign language.

Visual Identity selected study 1 — 01 / SELECTED STUDY

Visual Identity selected study 2 — 02 / SELECTED STUDY

Visual Identity selected study 3 — 03 / SELECTED STUDY

MY FOCUS

01

Brand code mapping

02

Tactile colour systems

03

Typography and tone

04

Flexible campaign rules

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