PRACTICE / 02

Visual Identity

Identity begins with listening. I translate values, audience and tone into a recognisable visual language without flattening the personality.

Visual Identity selected study 1 — 01 / SELECTED STUDY

Visual Identity selected study 2 — 02 / SELECTED STUDY

Visual Identity selected study 3 — 03 / SELECTED STUDY

MY FOCUS

01

Audience and brand insight

02

Tone and visual codes

03

Typography and colour

04

Flexible identity systems

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