VISUAL COMMUNICATION DESIGNER · BRISBANE

YUMEIOUYANG

I turn careful listening, emotion and cultural research into visual systems people can connect with.

View selected work ↗Contact me
Fashion campaign image in a white layered utility lookYumei in a tactile layered winter look
ART DIRECTION
IDENTITY
DIGITAL
LISTEN CLOSELY•FIND THE FEELING•BUILD THE SYSTEM•MAKE IT MEMORABLE

SELECTED CASE STUDY / 2026

Soft Utility
for COYSEIO

Soft Utility campaign model in a navy and mauve layered winter look
CAMPAIGN · BRAND RESEARCH · WEB VIEW CASE STUDY ↗

An independent campaign concept extending COYSEIO's dreamy, tactile identity into poster, social and digital experiences.

WHAT I DO

Selected
practice

01

Campaign & Art Direction

Brand worlds translated into key visuals, posters and flexible campaign systems.

↗02

Visual Identity

Thoughtful identities built from audience insight, tone and a clear emotional centre.

↗03

Digital & Social

Expressive web and social experiences that stay coherent across every format.

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A QUIETLY OBSERVANT DESIGNER

I listen before
I make.

My strength is understanding what people are really asking for—even when it is difficult to put into words. I use empathy, visual research and Adobe tools to shape thoughtful, expressive outcomes.

More about my practice →